First Alternative Car Insurance

It is estimated that about 10 million motorists can be classified as non-standard and so First Alternative (an esure brand, part of the HBOS Group) was designed to offer competitively priced car insurance for people who often find that they have to pay a high price for their cover.

We know that it’s not just your car that’s loved, but also that you need to ensure your passengers are well looked after, so we’ve included benefits that we believe you’ll find worthwhile.

  • A free courtesy car as standard (Comprehensive cover only)
  • 5 year guarantee on repairs (if you car is repairer by one of our approved repairers)
  • Medical Expenses cover (Comprehensive cover only)

You can also add Breakdown Assistance and Motoring Legal Protection for extra peace of mind.


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Credit Facilities: Over 18’s only - unless otherwise stated.